Tanishq opens first international store in Dubai

India’s most trusted jewellery brand Tanishq, from the Tata Group on Monday announced the opening of its first international store in Dubai.

The store was inaugurated by Dr Ahmed Albanna, UAE Ambassador to India, his wife Mrs Khadija Albanna and Dr Aman Puri, Consul General of India, Dubai. The chief guests were hosted by Sunil Sinha, resident director Mena, Tata Sons and Aditya Singh, Head – Jewellery International Business at Titan Company.

The 2000 square-foot store, located in Meena Bazaar, will house an exquisite range of gold and diamond jewellery. Renowned for striking the perfect balance between traditional appeal and contemporary charm, Tanishq’s Dubai store will showcase exclusive Indian jewellery collections in 18K and 22K gold and diamonds, solitaires, kundan polki and coloured stones.

Also available at the store is Nebula, a select collection of 18k solid gold jewellery watches that blend the rich heritage of Indian jewellery and the fine craftsmanship of watch-making in a timeless combination.

Tanishq has also announced an exciting offer to bring in the festive season. Customers can now avail up to 25 per cent off on making charges of Gold jewellery and value of diamond jewellery. This offer is available at the store until November 16.

The store interiors have been inspired by the local culture with distinct Arabic design elements reflected in pendant lamps, geometric motifs and Arabesque tiling.

"The opening of Tanishq's first international boutique in Dubai underscores the significance of this region for Tanishq and the Tata group. We have no doubt that Dubai's discerning customers will appreciate the unmatched quality and craftsmanship that Tanishq brings to the table," said Sunil Sinha, resident director, Tata Sons Mena.

The opening comes at an interesting time for the brand, which has been lauded in India, for its ability to remain agile and active despite the lockdown. From rolling out tech initiatives, such as virtual shopping and live assisted chat making it easier and safer for consumers to shop, Tanishq has maintained ‘Gold Safety Standards’ in all stores as well as Karigar (artisan) centers where the jewellery is made. This intent endorses Tanishq’s steadfast commitment to ensuring a seamless, safe and memorable customer experience.

“We are delighted to kick-start our international journey in the City of Gold, which remains at the forefront of global recovery. We are truly honoured and excited to be bringing our exclusive range of gold and diamond collections to Dubai. We look forward to seeing you at our store at Meena Bazaar soon. With our differentiated designs, inimitable customer service, gold safety standards and not to mention a store that is inspired by the region, prepare to be dazzled,” added Mr. Kuruvilla Markose, COO- International Business Division, Titan Company Limited.

The brand will also be introducing their renowned Encircle loyalty program here in the region, allowing customers to earn reward points and exclusive privileges on every purchase, all with one simple membership.

Tanishq Dubai will also adhere to the highest safety standards. This includes regular disinfection of all staff and customer touch points and jewellery, strict social distancing at all times and a contactless yet satisfying and comfortable shopping experience.

“The Covid pandemic was unprecedented but times like this urge us to be more aware and turn crisis into opportunity. Our ability to adapt has already buoyed us in India and with our first international opening coinciding with the ‘Dubai is now open’ campaign not to mention Diwali and the festive season, we aim to sustain and even intensify the momentum and enjoy continued success in the UAE,” concluded Markose.

business@khaleejtimes.com