FSS launches 'Embark' to digitally strengthen MENA MSMEs

Dubai - Middle East MSME segment is expected to record exponential growth in digital payments.

FSS Technologies (Financial Software and Systems), a global leader in payment technology and a payment processing company launched 'Embark', an "acquiring platform as a service" offering for acquiring banks, and payment aggregators.
K Srinivasan, Global Chief Revenue Officer FSS, stated: "Medium and small businesses are on the frontlines of the global economy. With Embark our objective is to   bring MSMEs into the digital payment fold, a crucial step for sustainable economic and payments growth across markets. We want banks and other ecosystem players to collaborate with us in this journey and create a true network effect that would encourage adoption of digital payments and spur local entrepreneurialism and commercial activity."
Embark facilitates digital inclusion of micro, small and medium enterprises (MSME), with reliable, cost-efficient payment acceptance tools to expand addressable market, engage with customers in new ways and thrive in today's digital economy.

Sandeep Gomes, Global Business Head Acquiring FSS, stated: "The digital wave is reinventing the MSME marketplace across the globe. Embark offers industry players a real opportunity to profitably tap into the underserved MSME segment by adopting ecosystem models to create a ubiquitous payment acceptance network and achieve service differentiation on the strength of innovative products and superior business models." - business@khaleejtimes.com