EPOC announces expansion and regional sales network

DUBAI — Leading Middle East trade fair and event organiser Epoc Messe Frankfurt has announced a major expansion in its regional presence. The Middle East subsidiary of The Messe Frankfurt Group, Germany, has been operating in Dubai since 2002. Epoc Messe Frankfurt has expanded its offices and hired more personnel in response to the surge in demand for high-quality and focused trade shows in the GCC and the wider Middle East.

“The region, being a high-growth area, is a promising market for manufacturers, distributors, industries and service providers worldwide,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. “Based in Dubai since 2002, we have grown along with the region by adding sector-specific shows to our portfolio in line with market demand. As the need for specifically tailored trade events increases in the wider region, and companies look to break into new markets, we have decided to expand our presence to better address the needs of the market.”

During 2010 Epoc Messe Frankfurt acquired more office space and hired highly qualified trade show specialists posting a 25 per cent increase in staff strength as part of its endeavours to set up a sales partner network in the region.


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