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Emirates Glass enters retail housing segment
DUBAI - Emirates Glass, the premier glass maker, after receiving massive response from architects, designers, consultants and contractors for its top-quality EmiCool range has entered the retail housing segment with hopes to pick up at least 25 per cent of the domestic market share.
Jerry Dowling, General Manager of Emirates Glass, siad: "We are thrilled with the industry response across the region as well as in the more difficult and distant UK market where our product EmiCool is being used in prestigious projects. Heartened by the response, we have decided to breach the retail market where we hope to pick up about 25 per cent market share."
Emirates Glass started about a year ago decided to allocate resources to breach the retail market and estimated the size of the domestic retail market at about 500,000 square metres of glass in the EmiCool category.
The Emirates Glass General Manager said that since May last year, some 60,000 square metres of EmiCool have been supplied to clients all across the region.
"The Dubai Marina, Mina A Salam at Madinat Jumeirah, the Green Community, Emaar Properties are just a few examples of where our EmiCool range is being used," he said.
In order to make sure that EmiCool would suit household tastes, Emirates Glass has invited home owners and housewives to inspect the various colours of the glass at its facility to decide and choose which products are to their tastes and suitable for their homes. The EmiCool range has been extremely well received in the discerning marketplace is because it offers superb natural reflection and vision. The high performance glass enhances ambience and creates a wonderful feeling of space. In addition to the facades glass, EmiCool offers mirrors that are supplied with a vinyl film applied on the rear surface to prevent fall-out in the event of a severe impact and to ensure safety of the home occupants.
"We will position EmiCool as a must-have consumer brand. We will promote it as a consumer preference, giving the end-user direct access to the product in his or her house," Dowling said.
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