Dubai gets its own version of 'Monopoly'
New board game will promote the Dubai brand
The Dubai Chamber of Commerce and Industry announced that it has launched 'Dubai-Opoly', a recreational game, as part of its efforts to promote Dubai as a global hub for business and trade.
Modelled after the world-famous 'Monopoly' board game, Dubai-Opoly will soon hit store shelves in the UAE and GCC region and feature some of the emirate's most prominent landmarks and attractions.
Hamad Buamim, president and CEO, Dubai Chamber, said: "By launching this initiative, we will promote Dubai's brand and boost its international profile. Dubai-Opoly offers an ideal platform to showcase what Dubai has to offer businesses and tourists, while it also merges these two concepts together in a fun and interactive way."
He added that Dubai-Opoly is expected to have a strong appeal among all segments of Dubai's society as it celebrates some of the most popular aspects of living and doing business in the emirate.
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