DP World, Zayed University sign agreement for collaboration at Expo 2020 Dubai
The collaboration will focus on Flow Art, a project developed by DP World’s Expo 2020 Dubai team.
DP World, the Dubai-based provider of worldwide smart end-to-end supply chain logistics and the Premier Global Trade Partner of Expo 2020 Dubai, and Zayed University, a leading educational institution in the UAE, have signed a Memorandum of Understanding (MoU) to showcase artworks by talented students at DP World’s Flow Pavilion throughout the duration of Expo 2020 Dubai from October 1, 2021 to March 31, 2022.
The virtual signing ceremony was held in the presence of Noura bint Mohammed Al Kaabi, UAE Minister of Culture and Youth and President of Zayed University. The agreement was signed by Sultan Ahmed bin Sulayem, group chairman and CEO of DP World, and Dr Khalid AlKhazarji, vice-president of Zayed University. The MoU also covers future projects by the two sides.
The collaboration will focus on Flow Art, a project developed by DP World’s Expo 2020 Dubai team. It will become part of the educational curriculum of different art courses from the College of Art and Enterprises of Zayed University in the academic year 2021-2022.
Noura Bint Mohammed Al Kaabi, UAE Minister of Culture and Youth and President of Zayed University, said: “Once again our students have an intensive, active and interactive learning opportunity. It is both personal and collaborative. This allows them to make a mark at an internationally prestigious space at Expo 2020. This is not only valuable exposure for Zayed University’s students, but it also strengthens the UAE’s tireless efforts to keep the country’s arts, design and creative industries dynamic, while adding value to the overall Expo 2020 experience.”
The project will transform several spaces in the Pavilion of DP World into an engaging, content-driven canvas. Talented ZU students will ensure workspaces within DP World’s Flow Pavilion are comfortable, warm and inviting workspaces throughout the duration of the most important event in the global trade enabler’s calendar this year.
The project will also promote and reinforce DP World’s education objectives through its commitment to establishing a permanent presence at District 2020, a human-centric smart city, which will repurpose more than 80 per cent of Expo 2020’s built environment once the event closes its doors in March 2022.
All artworks will be labelled and signed by student’s names, carrying the names of the college and university they belong to. The collaboration emphasises education being at the heart of DP World’s vision.
Sultan Ahmed bin Sulayem, group chairman and CEO of DP World: “At Expo 2020, we are creating an education outreach programme that will form a central part of our Expo activities, and an inseparable part of DP World’s role in this collaboration with Zayed University is to support talented individuals from the creative student community. The partnership is a great opportunity for both sides, as we reaffirm our commitment to education and the progress of the UAE’s future generations. It also contributes to the realisation of our vision that centres around ‘Making Trade Flow’ to keep the world moving and to enable smarter trade for the benefit of everyone through innovation and data-driven logistics, so people have the things they need when they need them in a new era of global mobility and trade.”
In addition to showcasing students’ work to the visitors from all around the world for a period of six months, some of the content created by ZU students will be used on DP World and Zayed University’s media platforms, including graphic murals, digital content walls art, bespoke art pieces and digital contents.
Dr Khalid Alkhazarji, vice-president of Zayed University: said: “At Zayed University we whole heartedly believe that students learn through theory coupled with application and practice. ZU applies state-of-the-art technologies in it’s classrooms and labs, which ensures our students readiness to new and exciting possibilities. We thank DP World for their remarkable efforts and for providing this opportunity as a means of promoting and disseminating our students’ work and creativity.”
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