Luxury car market goes vroom in 2015

At the rear, the new design of the tail lights creates a horizontal flow in motion while the lighting signature evokes a classy image.

Syed Humayun Alam; Craig D’silva, PR and corporate communication manager I-MEA, Infiniti Middle East; Watar Nogaki, first secretary, economic and commercial section, Embassy of Japan; and Rahma Al Masaood at the Infiniti Q70 launch recently in Abu Dhabi. — Photo by Nezar Balout

Abu Dhabi — The luxury car segment posted growth of 10 per cent year on year in 2013-14. Despite lower oil prices, the outlook for the current year is bullish, with growth targeted at 10 per cent.

“The sale of automobile luxury brands was strong in the first five months of the year — it was up 10 per cent year on year,” said Syed Hamayun Alam, general manager of sales at Al Masaood Automobiles (AMA), which sells Nissan, Infiniti and Renault automobiles in Abu Dhabi.

Speaking at the launch of Infiniti Q70, a luxury sedan, he said 52,000 luxury automobiles were sold in 2014 compared to 45,000 units in 2013.

Infiniti had a 27 per cent market share in the segment in 2014. However, in the first quarter of 2015, it had a 23.97 per cent share.

“It is an indication of Infiniti’s brand potential in the market and brand reinforcement with the introduction of its flagship sedan — Q70,” said Alam.

With a new exterior, the latest edition of the Infiniti Q70 takes the sedan’s performance up another level. The 2016 Infiniti Q70 continues to deliver evocative design, invigorating performance, innovative technology and superior craftsmanship.

“Crafted to thrill, this luxury sedan commands respect as those who drive it. The Infiniti Q70 has the power and control you demand, with innovations you’d never imagine,” Alam said.

The Q70 has been launched in the luxury grade that features the premium body design. As an alternative, the sport grade is available with a sport body design. This design features a specially designed front bumper that gives a lower and wider stance.  The design of Infiniti’s LED headlights accentuates the new double arch grille, which now takes on a more three-dimensional look due to the elaborate detail of the waved mesh finish and chrome surround.

At the rear, the new design of the tail lights creates a horizontal flow in motion while the lighting signature evokes a classy image.

One of Al Masaood Automobiles’ top priorities is customer satisfaction. In line with this vision, AMA will soon open an Infiniti Retail Environment Design Initiative or Iredi-compliant Infiniti Centre.

This week, AMA is also re-opening a refurbished and Iredi-compliant Infiniti Centre at Najda Street in addition to an already operational centre in Musaffah. Infiniti plans to have three Iredi-compliant Infiniti Centres in Abu Dhabi.