The three-day telethon charity drive called Awnkum, or “Your Help”, was launched by the UAE Red Crescent Authority (RCA) as per instructions of President H.H. Sheikh Khalifa bin Zayed Al Nahyan. The live tv campaign, which engages national TV broadcasters Emarat, Noor Dubai, Sharjah 2, Ajman, Dunia Fujairah, Ras Al Khaimah and Waha, aims to raise funds to support relief operations in Pakistan where about 23 million people were affected by the flood disaster.
On the first day of a three-day telethon to collect urgently needed financial aid for the internally displaced persons (IDPs), Dh25 million in donations was raised.
Donations can be made by text message, phone or in person at the RCA’s branches and commercial and call centres.
The flood victims need assistance in a number of sectors such as food, non-food items, shelter, health, water, sanitation, and protection. The National Disaster Management Authority in Pakistan has identified a list of immediate needs: boats, tents, blankets, power generators, water filtration plants, dewatering pumps, medicines, hygiene Kits, medical equipment and non-Perishable food items.
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