Raising the bar to meet professional standards


Raising the bar to meet professional standards
Raju Menon, Chairman and Managing Partner of Kreston Menon

Kreston Menon, formerly known as Morison Menon, strives for a better global network, enhanced knowledge repository and access to the central resource pool. | Raju Menon

By Raju Menon

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Published: Fri 11 Jan 2019, 5:58 PM

Morison Menon has been providing professional assurance and business advisory services in the UAE and across the region for the last 25 years. Our commitment and the cherished values have enabled us to successfully expand our footprint in the UAE with nine offices and over 300 staff.  

As part of our constant endeavour to upgrade our professional services to cater to the dynamic needs of the ever-evolving business world, we believe in keeping pace with changes which entails better global network, enhanced knowledge repository and access to the central resource pool. Our decision to re-align with one of the top global network Kreston International Limited is part of our strategy to enable achieve these objectives. Our progression to the new network is reflected in our new brand name - Kreston Menon.

About Kreston International
Kreston International is a global network of independent accounting firms, headquartered in the UK and ranked 12th amongst the global professional accounting networks, with 200 member firms and 25,000 professionals in 125 countries.

Advantage Kreston Menon
We are moving from an Association to a Network. The fundamental difference between the two is that the network firms are more operationally and financially integrated across the globe as compared to associate firms.  
Kreston member firms are bound to comply with the professional standards appropriate to their respective countries and adhere to the Network's globally coordinated quality monitoring and review programme.
Kreston International is a member of the Forum of Firms, an association of international networks of accounting firms, which will encourage and require us to follow consistent and high-quality international standards of financial reporting and auditing practices.

Though Audit and Assurance has always been our flagship service, we have established ourselves as one of the leading Advisory firms in the region with our wide array of consulting services. We have progressed from traditional advisory offerings like Internal Audit, Market Research and Feasibility Studies to niche areas like IFRS Implementation and Advisory, AML Consulting, Corporate Governance, as well as Compliance and Risk Management.
We have always adapted to the needs of our clients and have come out with solutions to meet the requirements of the market. The Taxation vertical has cemented their position as one of the sought-after Tax Consultants, not only in UAE, but across the region. Our Tax consultants specialise in Indirect tax, Direct Tax, Transfer Pricing and BEPS.

Our Robotic Process Automation (RPA) offering can deliver automated and improved business processes required to make our clients operate more effectively. Leveraging on Kreston International's global capability and resources, Kreston Menon will work closely with clients to create relevant, scalable solutions that incorporates strategy, security, cost, privacy, performance, risk management and more.

The Kreston Menon Promise
The core values of Kreston are trust, responsiveness, quality, integrity and collaboration. These values align very much with our values, which will provide us with additional depth and global competence to enhance the quality of our professional services to the business community at large.

Raju Menon is the Chairman and Managing Partner of Kreston Menon.

Raju Menon

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