LED: Future of indoor digital signage

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Across the MEA region, indoor display advertising has become one of the most traditional yet highly effective ways to advertise new products, help customers navigate a store and reinforce a brand's identity

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Published: Mon 24 Aug 2020, 1:56 PM

Last updated: Mon 24 Aug 2020, 4:00 PM

When compared to any other form of indoor signage, LED has proven to be more efficient, valuable, and useful for diverse indoor applications. LED Signage is becoming more attractive to business owners who are looking for digital displays that provide high resolution and advanced technology.
When choosing digital display signage for business, there are many options to consider. However, LED signage has exceeded all expectations with robust technology, colorful display and innovative solutions. For these benefits, it is recommended to opt for LED Signage to guarantee the best quality and experience.

Keep customers informed
When businesses invest in LED Signage, it offers a valuable, informative tool to potential customers and can be optimised for visual meetings, conferences, and workshops. Businesses can advertise specific aspects and can help customers find what they're looking for. It can also bring attention to a new product line and other relevant information. LED Signage can control the message and establish a brand's identity through its display.

Flexibility in updating business signage
The technology of LED Signage allows operators to change messages daily. Some of these boards are known as electronic message centers that give a limitless ability to display new products or any new information that business owners want to communicate with their customers.

Larger display for immersive visuals in meetings rooms and conference halls
LED screens have started to replace flat screens and projectors in meeting rooms.  With bigger screens and wider color spectrum, it has become the ultimate presentation tool to display content without lines or distortions, providing a more immersive visual experience.  LED Signage can also be made compatible with AV control systems to allow video conferencing for businesses to present, share and collaborate instantly.

Benefits of longevity and reduced environmental impact
LED Signage has attracted many businesses for being a versatile, creative, and energy-saving alternative to traditional indoor displays. Indoor LED screens can subtly attract customers' attention more than traditional banners and posters. It can use high-quality images and videos, which are powerful tools to influence purchasing decisions. LED Signage are known for their long lifespan, which allows for extended and constant use. Its longevity can remarkably reduce long-term operating costs and regular maintenance costs.

Increasingly cost-effective
The cost of digital displays is falling. New manufacturers and models continue to flood the market, driving down prices and making high-quality screens more accessible than ever. Improvements in technology also reduce the price of last-year's models, making it possible to get outstanding displays at less cost.
You can even keep costs low in hazardous environments: An LED enclosure protects an ordinary screen in a robust, vandal-proof body, so you don't have to spend money on purpose-built public displays. You can get started with indoor digital signage for less than you might think, which helps you receive a great return on investment as quickly as possible.

Not only is indoor digital signage still going strong, it's advancing year on year as technology delivers better visuals, more-immersive experiences and new analytics functionality.

Jassim NP is Regional Manager for LED, LG Electronics Middle East and Africa

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