Indians, tourists biggest winners of gold at DSF

Dubai - The jewellery outlets witnessed a considerable growth in sales volume - both in ticket sale and number of transactions

The Dubai Gold & Jewellery Group today reviewed its promotional activities at the Dubai Shopping Festival, which is running from December 26, 2016 until January 28, 2017 and found an increase in the tourist footfall into jewellery outlets and Indians continue to be majority of gold buyers during the festival.
While analysing the raffle coupons, we found that this year's DSF saw a larger footfall of tourists into the jewellery stores, the jewellery group said in a statement.
"Many of them are hailing from the GCC region, Europe, South Asia, MENA, America, CIS and Australia. The latest list of gold winners shows that 50 per cent of them are tourists whereas the largest winning community is Indian, who represents the larger chunk of jewellery buying population," the statement added.
"Comfortable pricing of gold has also been a major positive factor for incremental business. Based on an analysis we conducted in the midway of DSF 2017, we observed that the participating jewellery outlets witnessed a considerable growth in sales volume - both in ticket sale and number of transactions - during the group promotion compared to the previous year. The figure is steadily growing. 34 kilo gold is a big winning proposition. This year three lucky winners will take home gold every day. Shoppers are eagerly looking forward to this life changing opportunity," concluded Mr. Tawhid Abdullah.

The gold price, from the beginning of the campaign, remained affordable, which played an instrumental role during Christmas and New Year sale season that led to an influx of visitors to jewellery outlets.
Even transit passengers can participate in the promotion through Dubai Duty Free from all terminals of Dubai International Airport, which is the world's busiest airport for international passengers with traffic exceeding 78 million passengers.
Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism), and the organisers of DSF said:

"The Dubai Shopping Festival is known to create life-changing moments for visitors from around the world, thanks to mega raffles like the promotion run by the Dubai Gold and Jewellery Group. As we are keen to make every visitor during DSF feel happy and enriched, we are delighted that many visitors are flocking to the gold and jewellery outlets to avail themselves of the exciting offers and participating in the daily gold raffles, in addition to availing themselves of numerous other deals and discounts. We are confident that the fantastic efforts being made by the Dubai Gold and Jewellery Group will continue to help make shopping in Dubai this DSF a truly rewarding experience."