Photonics is the study of light and has several applications including LED, VR, holograms, high-speed internet and solar panels among other things
The first of a few times I flew first class, the buttons had me writhing in agony, they would all know I am an imposter.
But all this is mere bagatelle when it comes to buzzwords. They freeze my intelligence and I turn into a bumbling twit. My first traumatic experience was at an ad fest where the most creative minds of the time had gathered and I found myself in a conversational bind with this forbidding-looking lady who then asked, so tell me, young man, what is your USP.
Huh.
Come on then, market yourself to me.
Duh.
Even at that raw age, I had learnt that ignorance, especially the rampant variety, is best camouflaged with mystique. Add a dash of denial and you have the perfect mix. So, after pretending I was weighing the import of her probe, I said in a stage whisper (whispering is an integral part of the mystique), if I share my USP with you, there will be nothing left to say, so for now I shall let you look for it.
Total gobbledygook but a sheen of respect glossed her face and she said, good answer, I like the chutzpah (the who?), you will go far.
In those days, we had no search engines and now I needed to know what a USP was, but how to find that out without giving myself away?
My dictionary didn't have it nor did the thesaurus. And the problem with acronyms and abbreviations is no one says what the alphabets stand for.
So, days of futility later, I am at another party and I turn to this total stranger and I say, so tell me what's your USP.
And he curls a lip and says, I am sick of this question, there has to be more to a person than one single unique selling point.
I could have hugged him. So I said, I like your attitude, you will go far.
bikram@khaleejtimes.com
Photonics is the study of light and has several applications including LED, VR, holograms, high-speed internet and solar panels among other things
A delegation from Egypt arrived in Israel on Friday hoping to revive the truce negotiations
The decision aims to protect the safety and security of pilgrims
They have been carrying out rescue operations for the last four years, drawing on their extensive experience in saving people from desert terrain
Dubai Amateur 17-year-old Oscar Craig continues to showcase his impressive form with third-round level par 72 at Saadiyat Beach Golf Club
The tragic incident led to the death of a number of innocent people from Yemen
Alongside regional leaders, US Secretary of State Antony Blinken will attend the meetings
Twice Grand Slam champion Alcaraz is set to make his Olympic debut while Nadal will be eyeing his third gold medal after wins in Beijing and Rio