Ronaldo, 47, agreed with BPW Sports company to sell the 90% stake he acquired in 2021 for $70 million
1. Give them time. If you can take on some of their tasks to give them more time to work on their business, do it. Pick up their kids, drop off their groceries - whatever gives them an extra 30 minutes to make that call.
2. Give them social media support. For most small businesses, it is unthinkable to spend on marketing right now. Word of mouth means more than you can imagine. Whatever the product they sell, a shout-out on social media, however small or large your following might be, can help keep them afloat.
3. Choose wisely. The food you order, the shoes you buy, the gifts you are planning to spend on - take a few extra minutes to see if there is someone small and local doing it. The million-dollar chains don't need you as much as these businesses do.
4. Reach into your network. So often, we don't even know how many of our acquaintances are small business owners. Ask around, identify and then connect. If you feel that you cannot help with recommendations, purchases or time - try connecting them with someone you know. Someone else who could offer one of the above.
5. Offer your expertise. I was struggling with designing a social media campaign the other day. It took me three hours to figure out what these complex words and graphs meant. A friend, who is a digital marketing head at a massive multinational, took one look at the page and, five minutes later, the job was done. It might seem simple to you but, at a time like this, small businesses can't afford experts - and your knowledge could be of more value than you estimate.
Choose any or all of the above, but reach out to small businesses you know. They need you now more than ever.
Ronaldo, 47, agreed with BPW Sports company to sell the 90% stake he acquired in 2021 for $70 million
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