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Cakes and bakes: Home bakers offering custome-made goodies
When sisters Sneha and Ravisha Bhatia began baking cupcakes in their kitchen in order to raise funds to educate a girl back home, they didn’t imagine that their little baking efforts would turn into a burgeoning business now called Sugaholic.
“We started out in May 2010 at a bake sale to raise funds to sponsor the education of a girl in India. After people saw what we made, calls started pouring in, and we have gone viral since then,” said Sneha.
Home bakers are growing to be extremely popular and most bakers are young women who quit their full-time jobs to pursue a full-time career in baking. One can avail of celebration cakes for all reasons and seasons from Sugaholic. The bakers suggest that it is due to the lack of creative options in local bakeries that home bakers have become popular.
What sets the sisters apart from other professional bakers is that their cakes are custom-made. Designs are made from fondant, an icing used to decorate pastries and cakes, and range from a sleeping Bart Simpson to a delicious tower of Oreo biscuit. While Ravisha handles the creative aspects of the cake, Sneha handles the baking, marketing and meeting with clients bit. “Birthday cakes and anniversary cakes are the most popular. We have had people come to us with crazy ideas. This one client wanted a cake that looked like a packet of Maggi Noodles for his wife. We try to reflect the personality of the person on the cake and transform it into something made out of sugar,”,said Sneha.
On a busy day, the sisters bake an average of five to seven cakes. Some of their more creative works include a Nivea cream tin and a cake that looks like a packet of Tide for a ‘cleanliness freak’. The sisters charge Dh80 and above for their cakes.
Sri Lankan national Rangika Mathew on the other hand has been teaching baking to students of all age groups for the last three years. “It started out with a group of friends who got together to bake in my kitchen. Considering the demand, the activity became business,” said Mathew. She has a Masters Degree in Baking from Knightsbridge PME School of Cake Decorating, England.
She holds beginners and advanced lessons for aspiring bakers. “Most of my students are very young and many of them have gone ahead and begun home-baking businesses and teaching,” said Mathew.
Choices in most bakeries in the city are very basic; there was no variety in the cakes being sold in the bakeries. Now, people have a choice and the cakes are very creatively made, so obviously they attract more attention,” she added. Mathews’ advanced classes are exclusively for bridal cakes and she has taught 136 students so far, most of them teenagers and young adults. The classes cost Dh2,800 for a beginner’s course that goes on for 12 weeks.
What sets the sisters apart from other professional bakers is that their cakes are custom-made. Designs are made from fondant, an icing used to decorate pastries and cakes, and range from a sleeping Bart Simpson to a delicious tower of Oreo biscuit. While Ravisha handles the creative aspects of the cake, Sneha handles the baking, marketing and meeting with clients bit. “Birthday cakes and anniversary cakes are the most popular. We have had people come to us with crazy ideas. This one client wanted a cake that looked like a packet of Maggi Noodles for his wife. We try to reflect the personality of the person on the cake and transform it into something made out of sugar,”,said Sneha.
On a busy day, the sisters bake an average of five to seven cakes. Some of their more creative works include a Nivea cream tin and a cake that looks like a packet of Tide for a ‘cleanliness freak’. The sisters charge Dh80 and above for their cakes.
Sri Lankan national Rangika Mathew on the other hand has been teaching baking to students of all age groups for the last three years. “It started out with a group of friends who got together to bake in my kitchen. Considering the demand, the activity became business,” said Mathew. She has a Masters Degree in Baking from Knightsbridge PME School of Cake Decorating, England.
She holds beginners and advanced lessons for aspiring bakers. “Most of my students are very young and many of them have gone ahead and begun home-baking businesses and teaching,” said Mathew.
Choices in most bakeries in the city are very basic; there was no variety in the cakes being sold in the bakeries. Now, people have a choice and the cakes are very creatively made, so obviously they attract more attention,” she added. Mathews’ advanced classes are exclusively for bridal cakes and she has taught 136 students so far, most of them teenagers and young adults. The classes cost Dh2,800 for a beginner’s course that goes on for 12 weeks.
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