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‘Instil road safety culture in children’
Educating young people on the road safety rules must continue to avoid fatalities, said the organisers of a children’s road safety campaign.
“Over the last 10 years, authorities in the UAE have made good progress in making our roads safer,” said Roshanara Sait, director, Ciel Marketing and Events, at the conclusion of the fourth ‘My First Licence — I Know My Road Rules’ campaign.
According to the World Health Organisation, the UAE recorded 12.7 road traffic deaths per 100,000 people in 2010 — down from 23 fatalities in 2001.
While the UAE has made constructive improvements to road safety, public awareness of basic road rules has been found wanting. According to the Dubai Police, over 50 per cent of all road and pedestrian accidents occurred among people in the 18-35 age group in 2013, the highest rate for any age group.
“The key to reversing this trend is to educate people when they’re young,” said Sait. “Children need to be made aware of road rules and safety precautions at an early age so that they evolve into responsible road users. Our programme teaches children the importance of respecting road rules at all times.” Educating children was the focus of the ‘My First Licence — I Know My Road Rules’ campaign endorsed by the Dubai Police.
The initiative spread awareness about basic road safety among approximately 3,000 children in seven schools across Dubai.
The campaign offered a hands-on learning experience including classroom and mock test drive components, led by a qualified instructor. “We believe that the success of this initiative boils down to the fact that children are taught in an interactive learning environment,” said Sait.
news@khaleejtimes.com
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