Abu Dhabi road safety campaign goes cyber

Abu Dhabi - The Abu Dhabi Directorate of Traffic and Patrols have launched a new safety campaign reaching out to motorists via social and electronic media, youth centres and other public places in a bid to make the emirate’s roads safer.


Nissar Hoath

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Published: Sun 28 Jul 2013, 12:38 AM

Last updated: Tue 12 Oct 2021, 8:15 AM

Initiated by Head of Public Relations and Safety at the directorate Lt-Colonel Jamal Salem Al Ameri, the new campaign, launched at the beginning of Ramadan, uses social media including Facebook, Twitter, YouTube and WhatsApp in addition to radio and TV channels.

“The directorate has prepared and launched a comprehensive plan for traffic safety during the holy month of Ramadan. Motorists and other road users, like pedestrians, are targeted through mosques, community and youth centres, electronic and print media, and the social media”, said Al Ameri, who is an expert in road safety.

He further added the “Your Safety” campaign includes the distribution of leaflets, screening of movies related to road safety in addition to officers directly interacting with drivers and competitions have also been launched to increase public participation, he said.

Al Ameri pointed out that the awareness programme is aimed at increasing compliance with safety regulations, reducing speed and paying more attention on the road.

“Traffic officers are out to educate and encourage the use of safety belts and no use of mobile phone...while driving. Drivers must keep a distance between vehicles...carefully follow signs of road closures and diverted routes due construction works,” he advised.

He appealed to motorists to take advantage of the spiritual meanings of the holy month and respect the rights of other road users and advised them to avoid travelling at high speeds in order to make it home for Iftar.

“Many drivers are found in a hurry to reach home for Iftar before Maghrib prayer calls and end up causing accidents. Always try to complete your business earlier and reach home early. Drivers can also keep some dates and water or milk in their vehicles so they can stop safely at the roadside to break their fast,” he advised.


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