France’s EMTEC to be at GITEX

French brand EMTEC — a European leader in mobile storage solutions and computer peripherals and No.1 selling brand of USB flash drives in France — will be attending GITEX.

The company is extending distribution to regional partners to gain lasting presence across the globe. EMTEC through its Middle East Regional office based in Dubai commercialises its USB sticks, multimedia players and recorders, memory cards and optical media throughout the Middle East, African, Asian and CIS regional markets.

Using an extensive product expertise and an in-house French design team, EMTEC develops products that are unique, reliable, easy to use and guaranteeing unfailing data protection with innovative product presentations. “EMTEC’s highly focussed approach towards innovative product development has been a big reason for its success across the globe. We have changed the way consumers perceive a commoditised product category like USB flash by introducing the Looney tune range of flash drives besides the many other exclusive designs we offer,” EMTEC Middle East sales and marketing director Manish Bhargava said.

EMTEC Middle East operations now cater to countries in Africa, Middle East and handle business through select distributors in India, Russia, Turkey, Australia and New Zealand.

“We have created ourselves a strong foundation and the right partnerships in 2011, this will help us accelerate the growth in 2012,” Bhargava added.