Meena Jewellers: Adding sparkle and glamour for Diwali

Meena Jewellers has launched a super sale to celebrate the festive season.

Sanjay Jethwani and Vinay Jethwani of Meena Jewellers highlight special deals for shoppers this Diwali season and how Dubai is retaining its position as the City of Gold. Meena Jewellers is back with its Super Sale, where shoppers pay only half the price on already discounted jewellery.

Shoppers in the mood to celebrate this Diwali season can select from a wide range of stunning diamond and uncut diamond jewellery.

"We are giving away free gold bars and coins on every purchase of Dh5,000," said Sanjay Jethwani. "All this and much more home delivered to you, anywhere in the UAE."

Looking at the current market sentiment, he noted that shoppers are ready to spend for the Festival of Light. "Diwali marks a significant moment of the victory of good over evil. Quite similarly, we believe that Dubai is showcasing its strength and ability to bounce back from anything that comes its way. We are certain that this Diwali will also mark a strong uphill resurgence in the Dubai market. We are happy to say that we are already seeing a rise in walk-ins and sales. So, we want to say thank you to Dubai for supporting homegrown local businesses, and as well as a joyous, safe and prosperous Diwali to all residents."

Vinay Jethwani noted that there has been a recent shift in jewellery trends and consumer tastes, but that certain shopping habits would continue over the course of the Diwali celebrations. "During Dhanteras, people invest mainly in gold, diamonds, and polki (uncut diamonds). Trends in recent times have shifted away from 22k jewellery to fancy 18k jewellery. However, one aspect that has not changed is that people still invest in 24k gold bars during Dhanteras as it still remains the best form of investment."

Historically, Diwali has always been a period for brisk business, and this year will prove to be no different, he explained.

"We have an extremely positive sentiment for Diwali. While the Covid-19 pandemic affected everyone worldwide, the UAE has showcased its strength in responding effectively in this time of crisis. It has built a resilient infrastructure for the economy by introducing and enforcing policies for safe shopping practices. This has led to an increase in tourist football and buyer confidence. The new policies on larger weddings have also reflected in an increase in sales. Besides weddings, we are also seeing a large number of clients wanting to invest in gold during this time. We follow stringent safety protocol and practices, which is why we are also offering delivery across the UAE on request."

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