Creating the win-win formula

From customising study programmes for students to ensuring a level playing field, Ascentria has come a long way to being one of the most preferred test centres in the UAE. Alka Malik, Managing Director, speaks to Khaleej Times

Please give a background on Ascentria and what it specialises in?

Ascentria is a multi-award-winning institute committed to preparing Indian curriculum students, across grades 9 to12, for highly competitive Indian entrance examinations for admissions to the premier engineering and medical colleges, through the JEE and NEET examinations for engineering and medical courses. We have, in collaboration with some of the leading schools of Dubai for over seven years, trained their students by offering a customised learning experience, to gain entrance to their preferred graduate institutions.

What is unique to Ascentria as a test preparation centre?

Ascentria is the International centre for PACE - one of the top 10 Pan-India brands. Our students use the well-researched, comprehensive PACE study material, All India Test Series that benchmark the students with their Indian counterparts, PACE online portal, and STEPapp - the revolutionary gamified learning app. In addition, and most importantly, they are taught by hand-picked faculty from PACE, all located in the UAE.

We have customised our programmes for Gulf students, as cookie-cutting the Indian model would not work for students here. Our pastoral care, emphasis on every student's progress, personalised doubt sessions, and focus on achievement of students' goals, provide them the winning streak.

Please tell us about the shifting academic trends you have observed in students in the UAE over the years, and especially during the pandemic?

Ascentria has completely changed the landscape, offering Gulf students, for the very first time, a level playing field with students in India. Our students have gained admission to top colleges every year since inception, such as Indian Institutes of Technology (IITs), including IIT Bombay and IIT Madras, All India Institutes of Medical Sciences (AIIMS), and also other universities internationally, inspiring confidence in Gulf students to achieve similar success. They have also consistently been UAE board toppers, school and subject toppers. In 2020, our student was the UAE JEE topper, with 100 per cent of our JEE Advanced students succeeding - no mean feat! Even in February 2021, our students have been top scorers in the JEE Main exam.

The pandemic has shifted the focus of parents and students ?towards good colleges in India, due to the strong academic ?offerings at a fraction of price ?internationally.

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