Bring in festive joy with Joyalukkas

With new designs and special promotions, Joy Alukkas, Chairman & Managing Director, Joyalukkas Group, is confident that the festive season will be the reason for consumers to start buying gold.

All that glitters.

Gold is the eternal favourite of shoppers during Diwali. This year, while we are seeing an enhanced demand for gold coins and gold bars, there is also a demand for our special festive collection. The festive collection is available across all our showrooms and there is a marked preference for this alongside the ethnic collections. This is preferred by the traditional gold buyers. While gold bars and coins are preferred by those who are looking at gold as an investment, our varied collections which include trendy traditional and elegant designs are both available in store and online making it convenient for our customer to shop from the comfort of their homes as well.

Diwali is one of the most preferred Diwali time to buy gold. Traditionally, this is the time of the year when we see an uptake in jewellery sales. As we understand for many consumers this is the time to buy gold for their personal use as well as to give as gifts to their loved ones. I am confident that the upcoming Diwali will give the much-needed fillip. Whether there is pandemic or not, people will buy certainly gold during Diwali since Diwali/Dhanteras is considered to be an auspicious time to buy gold. Also, there is the established tradition among Indians to buy gold during this occasion. Nowadays, many people are buying gold from an investment perspective and for them this is the right time to buy gold.

The retail industry is seeing some traction now. The steps taken by the authorities have increased confidence among the shoppers with the result we have noticed increased footfalls across all our showrooms. We are confident that this Diwali will play a major role to bring the momentum back into the market.  

Special promos

At Joyalukkas, we have launched a special promotion 'Happy Waali Diwali'. The promotion runs upto November 15, 2020. We are giving free one gm 22k gold coin on purchase of diamond and Polki jewellery worth Dh3,000, free 0.200 gm 22k gold coin on purchase of gold jewellery worth Dh3,000 from November 12-15, 2020, as part of the promotion. Customers get handful of gold coins as a part of the promotion up to November 15, 2020. There is also free one gm 22k gold coin on purchase of diamond and Polki jewellery worth Dh3,000, free 0.200 gm 22k gold coin on purchase

of gold jewellery worth Dh3,000 from November 12-15, 2020, as part of the promotion.

Customers can also sell/exchange gold jewellery purchased from any jeweller. They can also pay 10 per cent advance and get gold rate protection till the end of the promotion period. Overall, this Diwali our valued customers will be rewarded when they buy from our stores.

I take this opportunity to wish each and everyone a safe and healthy Diwali.

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