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Internet revolution steals the thunder
Leaders from the worlds of media and technology covered topics including digital advertising, revolution of the Internet, the concept of ‘glocalisation’ and the Internet taking on television at the Abu Dhabi Media Summit.
Geoff Ramsey, founder and CEO of eMarketer, gave a summary of trends in mobile and broadband Internet. He said social networking is growing faster in the Middle East and North Africa (Mena) region than anywhere else in the world, thanks partly to the central role played by social sites during the Arab Spring.
Osman Sultan, CEO of du and Magid Abraham,co-founder and CEO of Comscore, spoke about connectivity and bandwidth in emerging markets. Abraham said the Internet penetration in the Middle East was at 50 per cent or more and the Internet has empowered people and the region by allowing individuals to express themselves.
Addressing a roundtable discussion entitled Tablets Rising, Jim Wuthrich, president, International Warner Home Video and Warner Bros. talked about the explosion of new devices and apps fuelling revolutions in content and distribution.
Mobile has created a new market place for Warner Bros. allowing the company to entertain people wherever they are.
Currently 30 per cent of their customers access their content on mobile. Wuthrich said: “We advocate coming up with better ways for consumer to access our content on the best screen available to them at the point of consumption whether that is TV, tablet or smartphone.”
Bob Bakish, CEO of Viacom International Media Networks, explained that ‘glocalisation’ as a business model is a “fusion of global expertise and formats with local connection and production.”
In a presentation entitled ‘Digital Economics’, Tarek Elmasry, managing director, Middle East, of McKinsey & Company unveiled a new global report on the impact of the Internet on economic growth and its relationship to job creation. The recent research unveiled that the UAE is the world’s most connected country in terms of homes wired and homes connected.
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