Majid Al Futtaim to Launch 'Carrefour Business'

Miguel Povedano, COO of Carrefour UAE and head of Operational Excellence at Majid Al Futtaim Retail

Majid Al Futtaim has announced its plans to launch 'Carrefour Business' later in this year, as a business-to-business offering for the hotels, restaurants and catering (Horeca) industry.
Carrefour Business is a one-stop shop service that will provide customers with a wide variety of high-quality food and non-food solutions to cover their needs. The service will also cater to small groceries, wholesalers, airlines and other public and private institutions. Clients that have signed up for the service can choose from more than 4,000 products, ranging from fresh and dry food to personal care products, appliances and textiles separate to what is already sold in Carrefour's stores. They'll also have access to products that would otherwise be unavailable in the region through Carrefour France's Promocash wholesale range, and its partners in the Rungis Market located in Paris. Large purchases are incentivised with volume discounts.
Miguel Povedano, COO of Carrefour UAE and head of Operational Excellence at Majid Al Futtaim Retail, told Khaleej Times that the number of products on the portfolio will steadily increase as more clients sign on and their needs are identified. "The idea is that we will be live before the end of the year, around June or July. Our ambition is to become an omni-channel company for both B2C and B2B customers. Our research showed us that there was a tremendous potential for such an offering in the market. We are ready now, because we have built up our capabilities to a point where we are confident that we can pursue this initiative. We know that customers are looking for much more digital solutions that deliver on the promise of convenience, large portfolio of products for selection, excellent service 24/7, speedy deliveries, and a great loyalty scheme."
"To become truly omni-channel is a question of determination and knowledge; there is a revolution that is happening in retail today and that revolution stems from changes in customer behaviour. Personalisation as well as trust are key," he added.
Majid Al Futtaim has also announced that all 13 of its hotels that are adjacent to Mall of the Emirates, City Centre Deira, and City Centre Bahrain will be the first to use Carrefour Business solutions. A dedicated support team will be available to assist Carrefour Business customers with product recommendations and any other questions they may have.
- rohma@khaleejtimes.com