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The store known as ‘Sharaf DG 4U’ was opened on Thursday in the Mankhool area of Dubai and will feature a brand new concept in retailing - the ‘touch and feel’ display where the fastest moving models across all electronic and IT product categoires will be displayed.
“The Sharaf DG 4U concept was initiated after a lot of research by our team about consumer electronics buying behavior and brainstorming sessions. The store assures of finding products carrying the best promotions. This saves them the trouble of having to go from store to store searching for a better bargain in addition to a freely available parking at the Mankhool outlet,” said Nilesh Khalkho, CEO, Sharaf DG. Customers are thus reassured that the product they buy is exactly what they are looking for, resulting in guaranteed satisfaction, said Khalkho.
The opening of the Mankhool store brings the number of Sharaf DG outlets to five which adds to the existing stores at Ibn Battuta Mall, Deira City Centre Mall, Dubai Mall and
· williamfaria@khaleejtimes.com
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