Mahindra Satyam eyes 
Mideast sports industry

DUBAI — Mahindra Satyam, one of the leading global consulting and IT services providers, has revealed its strategic move to create stronger focus towards the Middle East region’s rapidly growing sports industry.

By (Staff Report)

Published: Sat 17 Sep 2011, 11:02 PM

Last updated: Tue 7 Apr 2015, 11:06 AM

The move reflects the company’s efforts to address the industry’s increased demand for more cutting edge technologies that can be used across key activities like sports events, sports training and even sports medicine.

Mahindra Satyam is packaging itself to be a strategic ‘one-stop-shop’ for sports, aiming to provide key solutions in various aspects of the industry, which include corporate sales; sponsorship & rights management; stakeholder systems; digital asset; financial; facilities management; ticketing; physical sales management; merchandising; membership management and loyalty club affinity transaction systems.

Also, the company is positioning its ‘Solutions for Clubs’ as an integrated suite of solutions to help improve sports club management. The package focuses on three main aspects of a sports club or team, which includes club administration, player management and coaching support.

“The Middle East region has ably positioned itself as an emerging hub for sports, which can be exemplified by the presence of international sporting events,” said Bobby Gupta, Vice President and Head of Middle East, Turkey and North Africa, Mahindra Satyam.

“Our successful participation during the recent FIFA World Cup Games in South Africa stands as a strong testament of what our services can bring to the industry.

“We are confident that the ‘one-stop-shop’ model solutions that we offer will meet the growing demands for new technologies as a means to address important issues and concerns in Middle East sports industry today.”

The recent announcements of Qatar as the host for the 2022 FIFA World Cup and the Dubai Government’s move to bid for the 2024 edition of the Olympics will create a positive impact on the region and further attract more international sports events, development of sports training facilities and the creation of more athlete development programmes.

Mahindra Satyam’s strategic partnership with ASPIRE Zone Foundation Qatar, one of the most acknowledged sports institutes in the world, is expected to help bolster its move to leverage new technologies across the sports industry. Under the terms of the agreement, Mahindra Satyam will provide onsite and offshore support to ASPIRE on various application development and infrastructure services projects.


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