Gargash Enterprises posts 20% sales growth

Gargash Enterprises reached its goal in 2013 by selling almost 6,000 Mercedes Benz cars and marking a sales growth of 20 per cent, over the 5,000 Mercedes Benz cars sold in 2012.

By Staff Report

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Published: Wed 29 Jan 2014, 11:07 PM

Last updated: Tue 7 Apr 2015, 10:19 PM

The achievement was unlocked thanks to a hike of 45 per cent in SUV sales this year. The strong Mercedes Benz SUV line consists of the powerful GL 500, the elegant ML range and the sportier five seater GLK. The launch of the new S-Class and the E-Class Facelift further contributed to the sales volumes in the third and fourth quarter of 2013. The sales of AMG cars, the company’s high performance vehicle line up, have seen an increase of 60 per cent. The AMG share of total sales represents 14 per cent, driven mainly by the success of the G63 and G65 in the Dubai market.

“2013 has been the best year ever and we expect 2014 to exceed all our previous sales records. We’ll be launching exciting new models that will help us surge ahead in the coming year. Having surpassed way past our targets in 2013, it is re-establishing the fact that our sales and service strategy is on the right track and we anticipate a successful 2014,” said Karl-Johan Sandesjo, GM of Gargash Enterprises.

In November 2013, Gargash Enterprises launched the complimentary three years Integrated Service Package across a wide range of Mercedes-Benz models at the Dubai International Motor Show, having a positive impact on the figures. This program entitles Mercedes-Benz customers for a complimentary service for three years or 45,000kms.

In addition, customers are granted the option of extending the warranty up to five years or 105,000kms at a minimal additional cost, with the new Gargash extended warranty programme.

Along with the ISP, Gargash Enterprises continued to run the Star Programme, where customers enjoy attractive low monthly payments over a period of 24 months with automotive financial solutions. This special finance programme has resulted in maximising volume especially on the C-Class & E-Class model line-up.


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