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In pre-Covid time, watching movies at a theatre may have been one's favourite weekend pastime. Today, the need for social distancing has changed the rules of the game. While cinemas across Dubai may have reopened at limited capacity, most leading players in the region have launched drive-in cinemas for those wary of going indoors.
Indoor versus outdoor
As we reached out to Reel Cinemas that has recently opened a drive-in option at The Dubai Mall, we were told that it seems to be drawing younger audiences and couples (aged between 22 and 40). While the indoor theatre may have reopened, the drive-in theatre is being pitched as a 'lifestyle experience'.
Drive-in theatre demands that your car engine remains turned on throughout the running time of the film. In the UAE, where it's considerably hot for the better part of the year, such options also raise questions on environment-friendliness.
The Experience
For a generation that has not been privy to the drive-in experience of yesteryears, this surely holds novelty, but also at a time, when 4DX, 3D and IMAX have advanced the movie-watching experience, a drive-in option may just feel inadequate. But then it is useful to remember that a drive-in theatre is more of a communal project, rather than a personalised experience.
Independent film critic Ankit Ojha says, "Should there be a sense of normalcy in the near future, you would definitely see more people preferring the big-screen experience. IMAX, 4DX and 3D films are difficult to replicate in a drive-in, mostly because these concepts depend on making an experience more immersive," he says. Razan nearly echoes these thoughts when she says it's little more distracting than regular cinema, but this depends on the film. "It's not really a place to watch a heavy film that requires concentration. It's more for action, comedy, romance and blockbusters."
anamika@khaleejtimes.com
As a thermostatic shower mixer, Jaquar Qloud offers perfect regulation over temperature, water flow volume, and shower mode selection
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