Let AI and big data take care of your health

The ever-buoyant UAE startup ecosystem is known to attract entrepreneurial talent and this time the duo Mukesh Bansal and Ankit Nagori of Myntra and Flipkart fame are here with their new venture cult.fit, India's fitness chain, which aims to address preventive healthcare using latest technologies based on artificial intelligence (AI), predictive analysis and big data.
The e-commerce stalwarts having tried their hands on various verticals have now decided to make foray in healthcare as they see a huge room for growth in fast paced life. Cult.fit's parent company Cure.fit launched its healthcare platform in Dubai at Palm Strip Mall.
Cure.fit Healthcare is an integrated healthcare platform headquartered in Bangalore. The startup aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. Cure.fit caters to living a healthy life through four critical dimensions - cult.fit, eat.fit, mind.fit, and care,fit. While cult.fit focuses on physical strength and fitness; eat.fit for healthy and nutritive food; mind.fit for mental wellbeing and care.fit for primary healthcare.
With top of the line evangelists like Shwethambari Shetty, Rishab Telang, Mansa Rajan, Jason DeSouza and Dr Shyam Bhatt, cure.fit aims at providing a healthy and active lifestyle. Cure.fit is an app-based service provider and is available on Android and iOS.
The venture is funded by top investors like Accel Partners, Kalaari Capital, Chiratae Ventures, Ratan Tata, IDG Ventures, Pratithi Investment Trust among others and cure.fit has raised over $200 million in funding. Cult.fit has 160 centres spread across six cities in India and has grown through its acquisitions of Fitness First, cult and tribe. India's fitness brand will be accessible to consumers in 50 Indian cities across 800 centres by 2020.
"We are proud of our continued association with cure.fit. The leadership team has set high standards to serve customers and deliver great products," said Vani Kola, managing director at Kalaari Capital.
Co-founder Nagori said: "The growing awareness about healthy living and beating obesity amongst the Dubai population and the significant shift in demand from traditional gyms to newer group workout formats has been the key thrust for cult.fit to launch here. Dubai is the first international launch with plans for 10 Cult centers so far and many more planned across the emirates by 2020."
The startup is studying the UAE market and observing health trends across the nationalities and are building database that will help them offer more effective solutions. Cult.fit has already invested $10 million in Dubai and is planning to infuse additional $10 million as it plans to expand its footprint in other regional markets in Middle East.
The centre offers state-of-the-art facility with unlimited classes per subscription for different workout formats of cult.fit.
"Cure.Fit has emerged as one of the largest and fastest growing health and wellness integrated platform in Asia. Combining seamlessly online and offline experiences, cure.fit technology has created an intelligent, personalised and versatile health companion that takes a holistic approach to physical and mental wellbeing," said Pawan Chaturvedi, investment director, Unilever Ventures.
Dharmendra Mehta, country head - UAE, cure.fit, said: "The opportunity to create a truly omni-channel business across verticals with insane focus on consumer experience, employee growth and investor delight motivated me to join Curefit." - sandhya@khaleejtimes.com