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Tasheel Finance offers top finance solutions
Dubai — Driven and enthusiastic, Muzaffer Hamid, chief executive officer of United Company for Financial Services Tasheel Finance (UCFS), realised early in his career that most banks do not use the full potential of their IT platforms to serve their customers.
“I understood that simple is better for the customer, and us bankers often complicate products and services for them; this was something I wanted to change. James Grant, author of Money of the Mind, once said: ‘Progress is cumulative in science and engineering but cyclical in Finance’, and I believe that every seasoned banker should know and understand this notion in great depth.â€
Established in May 2019, UCFS offers personal and installment finance products through its wide distribution network. Hamid adds: “Tasheel Finance specialises in providing Shariah-compliant financing solutions and is governed by the Saudi Arabian Monetary Authority.â€
The company’s competitive edge lies in its core strategy, which incorporates a customer-centric approach towards business transformation.
“Having invested in the latest state-of-the-art technology, we successfully managed to operate during the pandemic with minimal disruption and also launched the much needed end-to-end fully digital customer journey,†he said.
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