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Al Ahli join hands with BMW
DUBAI — Al Ahli Football Club announced the signing of a three-year partnership with BMW starting on September 2010 to make the premium automotive manufacturer the official automotive partner of the club, a press release said.
The deal, the first of its kind in the UAE, highlights the club’s growing commercial strategy, which aims to make it commercially profitable in the near future.
As part of the deal, AGMC, the exclusive importer of BMW in Dubai, Sharjah and the Northern Emirates, will provide a fleet of twenty-eight luxury BMW vehicles for the use of the players, Al Ahli’s backroom and administrative staff.
In addition, Al Ahli fans will be able to avail of special deals on certain BMW vehicles and VIP services for special guests. The club is also set to launch competitions in which fan can win chauffeur-driven VIP transport in BMW vehicles to and from home matches for them and their friends.
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