Co-founders Bin Swelah and Ahmed Saif on why sessions like the ones they are conducting in conjunction with Vox cinemas are so important
Sci-fi epic Avatar: The Way of Water, the long-awaited sequel to James Cameron's 2009 blockbuster, swamped the competition at North American theaters, taking in an estimated $134 million, industry estimates showed Sunday.
That big number - roughly 10 times the total take of the next four films on the top 10 - was nevertheless below analysts' expectations for the Friday-through-Sunday period.
Still, international ticket sales of an additional $300 million gave the Avatar sequel a sizable $434 million total, according to industry tracker Exhibitor Relations.
That makes it one of the biggest cinematic openings in pandemic times, and its combination of dazzling visuals and big-screen lure are expected to be a box office draw for weeks.
"Expectations aside, this is outstanding," said David A. Gross of Franchise Entertainment research. "The movie is set up for a very strong run through the holidays."
The Way of Water picks up the story of the extrasolar moon Pandora more than a decade after the events portrayed in the 2009 original.
US Marine Jake Sully (played by Sam Worthington) has by now transitioned into one of the tall, blue Na'vi people and works with them to protect their home from an ominous threat.
Disney/Marvel powerhouse sequel Black Panther: Wakanda Forever, which had topped the box office for five weeks, was pushed back into a distant second by Avatar, with a weekend take of $5.4 million.
Its domestic total now stands at a solid $419 million.
In third place was action comedy Violent Night from Universal at $5 million. David Harbour stars as Santa Claus, with a twist: he is forced to fight a team of mercenaries who have taken a wealthy family hostage in Connecticut.
Disney's computer-animated feature Strange World settled into fourth place with a take of $2.2 million.
And rounding out the top five was Searchlight's horror-comedy The Menu, starring Ralph Fiennes, at $1.7 million.
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