This initiative comes as a natural significant decrease in demand for public transport continues, with official restrictions remaining in place to reduce unnecessary movement around the city.
Ann-Sophie Petersmann, Marketing Director at Hala, said: "Now more than ever, our core values at Hala are guiding our everyday decisions, as we make every effort to help our captains, who have been affected by restrictions. Above all, this is a time for togetherness, and we are proud of this partnership with Sweetheart Kitchen; working together to realise meaningful difference for them."
Adib Samara, Global Brand & Marketing Director of Sweetheart Kitchen said: "As a Dubai based company it is our responsibility; in fact it is our civic duty to support the local community in times of need. Hala Taxi and the RTA make up the veins that connect this city and allow it to thrive, and we are here to make sure we can feed and fuel the front lines during this holy month and during these challenging times we are all facing together."
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The authority asks residents to use alternate lanes