One of the highlights of EaseMyTrip's participation at ATM 2024 is the unveiling of its 'EXPLORE Bharat' initiative
Some of Bollywood's popular Maharashtrian stars are now making an impact in the digital space by working in Marathi films like the Ajay Devgan-produced Aapla Manus, which features Nana Patekar, Bucket List which stars Madhuri Dixit and Kaagar featuring Rinku Rajguru, to name a few. Movies like Firebrand (produced by Priyanka Chopra), Bhai - Vyakti Ki Valli, Killa, 15 August, Cycle, Ek Hazarachi Note, Photocopy, Dr. Kashinath Ghanekar and Harishchandrachi Factory are worth watching.
Actor, writer, producer, and National Award winner Girish Kulkarni, who has acted in the film Bhai Vyakti Ki Valli, agrees that OTT platforms have brought global recognition to Marathi cinema, but he feels more needs to be done.
"Traditionally, we have been making mediocre films. But there are handful of filmmakers who are not from mainstream and they are striving to offer world-class Marathi content that match global standards. Thanks to OTT platforms, people have access to quality Marathi films. As an industry, we still have to achieve a lot. Actors are surely benefitting due to the increase in work as OTT platforms are offering better opportunities."
Girish and his partner, Umesh Kulkarni of Arbhaat Films Pvt Ltd, are the makers of Valu (Wild Bull), Vihir (Well) and the National Award-winning film, Deool (Temple). They also produced movies like Masala and Pune 52. "We have always been wanting to make films for a global audience and break the language barrier," he said.
Kulkarni shared how directors like Chaitanya Tamhane are attracting a wider audience with their content. A testament to it is his second directorial feature, The Disciple (2020), which premiered at the 77th Venice International Film Festival. The film won the FIPRESCI Award presented by the International Federation of Film Critics (Federation Internationale de la Presse Cinematographique) and the Best Screenplay award.
Mumbai-based actor, Sandeep Juwatkar, who has worked in 30 Marathi films as well as theatre, has featured in hits like Timepass, Hirkani, Mauli, Dashakriya, Sharyat and Shikari, said: "Nowadays, Netflix and other OTT platforms are being seen nearly in every country. These platforms have created a great opportunity for regional Indian films to reach international audiences. Marathi films are known for quality content. Though several Marathi films have received National Awards, very few of them have created any noise in the international market due to lack of distribution platforms. After the evolution of Netflix and other OTT platforms, Marathi filmmakers have got a greater opportunity to create and showcase our culture and values via their content."
One of the highlights of EaseMyTrip's participation at ATM 2024 is the unveiling of its 'EXPLORE Bharat' initiative
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