Designers Fashion Forward Season Seven

Designers Fashion Forward Season Seven

Dubai - We highlight the must see debut designers and some of of our favorite returning ones

By Maán Jalal

Published: Mon 28 Mar 2016, 5:34 PM

Last updated: Tue 5 Apr 2016, 12:35 PM

New Designers
The best part of any new season is seeing the vision of new designers hit the runways. Three new designers give us their thoughts on their debut collections at FFWD.

"As it is my first fashion show in the Middle East, I wished to present an evening couture and haute couture collection that reflects my aesthetic. The style is very colourful and feminine, withhandmade embroidery."

SOLTANA by Fatma Ben Soltane

"The main floral fabric dictated the direction. We saw it and fell in love! Pastels with black and ivory, feminine and effortless. The concept is to play on classic shapes and present them in different lengths and captivating textiles. It's a play on soft and hard, this is a collection of cool modern classic pieces."

SOTRA by Nouf Hakeem & Marriam Bin Mahfouz

"Using the captivating destination of Tibet as inspiration for my new collection, I'm showcasing beautiful designs with freedom and comfort, yet with a touch of modern ethnic creativity for the Salta woman."
SALTA by Saltanat Baimukhamedova

Returning Designers
Who's back with what? Here's an update from our favourite designers from last season, returning with something fresh and new.

"This season draws inspiration from the intriguing culture and dramatic landscapes of Japan. It's a fresh perspective on tradition by combining urban street style with clean Japanese silhouettes and feminine geometric lace. BEDOUIN AW16 presents go-to, effortless pieces that encourage Style Without Borders and can be worn with confidence no matter where in the world you might be."

BEDOUIN by Andraya Farrag

"Amato leaves behind the innocent and girlish pastel coloured frocks of last season's Amato Pret-A-Porter debut. This season, Amato will enter the dark side with its sexy, provocative and dangerous serpentine gowns, distressed laces and leather accents. The collection will gravitate towards the elements of mysticism, astrology and the occult."

AMATO by Furne One


"This AW 16 collection silhouettes varies from structured to loose cuts conformed in corsets, and a colour palette that is vulnerable in its purity and erupted in its wilderness, with infinite whites, abundant greens, aggressive burgundy, and mere browns, making this collection rich with contrasts, subtle with its presentation."


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