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Miral on Monday confirmed an investment of Dh700 million in the development of Ferrari World Abu Dhabi to transform its flagship park into an entirely new entertainment destination to meet growing needs of the capital's tourism industry.
Opened in 2010 with 24 rides and attractions, Ferrari World Abu Dhabi stands to offer an additional total of 19 new rides and attractions. Miral is keen to see this evolution continue, having added several new attractions during phase two of the destination's development, Flying Aces and Beno. Now entering phase three, Miral will bring two new roller coaster rides and two additional thrilling experiences during 2017, as it aims to increase park capacity by 40 per cent.
"Ferrari World is already one of the most immersive, iconic and unique theme park destinations in the world with five signature roller coasters all under one roof! We intend to continue enriching that experience for both residents and visitors to the UAE," said Mohammed Al Zaabi, chief executive of Miral.
"We are thrilled to present these new experiences, and take the evolution of the Island to new heights. We listened to our loyal customers, and will deliver 4 new experiences that will keep them hungry for more," he added.
Overall, these projects bring Miral's total investment at Ferrari World an estimated Dh700 million - a clear sign of its dedication to the industry.
"The completion of phase two is significant. Phase three will see the visitor experience evolve once more, giving a unique appreciation of Yas Island and we look forward to announcing new attractions in the near future," Al Zaabi said.
March 2017 will see the launch of Turbo Track, the first installment of new attractions at Ferrari World Abu Dhabi. Based on a modern Ferrari driver training facility, it comprises a 180-metre track stretching from inside the Ferrari World building and out through a glass roof, reaching 62-metres above the park.
Riders of Turbo Track will reach a top speed of approximately 102km/h, as they surge along a curving track, rotating upwards. Designed with both front facing and rear-facing seats to offer guests two unique experiences, Turbo Track also includes a zero gravity hill and gravity valley.
The attraction marks a stellar start to the year for Miral, following a highly productive period of years. Yas Island's impressive growth has marked it out as a unique destination both in Abu Dhabi and the UAE as a whole.
- business@khaleejtimes.com
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