Malls are passé! 80% UAE shoppers prefer community centres

Malls are passé! 80% UAE shoppers prefer community centres
Bay Avenue Retail Promenade in Business Bay combines casual dining options and everyday shopping

dubai - UAE consumers on the look out for hassle free, convenient shopping experiences away from crowds and busy malls

By Staff Report

Published: Wed 23 Nov 2016, 7:20 PM

Last updated: Wed 23 Nov 2016, 9:23 PM

The UAE is synonymous with swanky malls and plush shopping centres. However, consumers here increasingly prefer to stay closer to home for family-related activities such as dining out and daily shopping.

A recent survey by Dubai Properties reveals that more than 80 per cent of UAE shoppers prefer to look for 'hidden gems' at their doorstep, with a majority of respondents finding that unique local businesses are often overlooked.

The survey found that consumer shopping habits in the UAE were shifting towards a more personalised, community experience where the preference would be to visit local shops and restaurants that offer something more 'unique' with a good price-value ratio and a convenient location away from crowded malls and high-traffic areas.

According to the survey, 84 per cent of consumers surveyed want to be more involved in their local community and 82 per cent would like to buy from home-grown shops and restaurants more often.

A whopping 81 per cent of respondents prefer a location closer to home for dining out and daily shopping while 67 per cent prefer to support home-grown businesses over big brands. Around 56 per cent of respondents believe that home-grown stores offer something 'unique'.

Juma Bin Darwish, executive director of retail and hotel asset management at Dubai Properties (DP), said: "The latest consumer shopping and dining habits suggest that shopping malls, once the hub of commercial life in the UAE, are quickly losing their edge in favour of 'hidden gems' conveniently located closer to home within a residential community or mixed-use commercial area.


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