This session was part of a series of guest lectures delivered by distinguished industry experts, who share their knowledge and real-world case-studies. Rakan, who is currently the general manager — Technology and Business Development for Global Media Insight (GMI), brought over 10 years in professional experience as a digital marketing professional into the MBA classroom. GMI is one of the Middle East and North Africa (Mena) region’s largest independent digital marketing agencies that services clients including: Nestle, Sadia, Phillips, Samsung and Autodesk among others.
“If you want to begin to understand how digital marketing has changed the way we do business, simply ask yourselves how the Internet has changed the way you live first’ suggested Rakan to a capacity-packed lecture theatre. Today’s consumers are ‘more wired, more accessible, more dependent, more exposed, more demanding and more impatient,” Rakan said, noting that the Mena region’s 85+ million internet users, over 20+ million of whom are on Facebook present a tremendous potential and an equivalent challenge for its marketers.
He encouraged the class of future business leaders to think about the ‘tsunami wave’ of technological innovation that is sweeping across the business landscape changing, destroying and re-shaping everything in its path.
“A marketer today lives in a world of absolute, undeniable and uncontrollable chaos, running, struggling to just keep up,” said Rakan.
The latest branch is the second branch of the company at Sahara Centre and one of the eight branches opened in the UAE this year, the exchange house said in a statement
Local business8 months ago
Events to be staged at the DWTC, comprising diverse sectors including construction, energy, technology, beauty, food, healthcare, environment and automotive, will mark the emirate’s post-pandemic economic recovery
Local business8 months ago
Dubai FDI supports expansion by Amazon Web Services with upcoming data centres in the UAE
Local business8 months ago
Some banks are now permitting their customers to purchase Bitcoin and other crypto currencies after conducting due diligence tests on payments
Local business8 months ago
The percentage of using the digital transformation platform has grown to 96 per cent compared to the first half of last year, when the percentage of use did not exceed 76 per cent
Local business8 months ago