More vertiports will be set up in strategic locations across Abu Dhabi, including major business hubs and tourism destinations
This session was part of a series of guest lectures delivered by distinguished industry experts, who share their knowledge and real-world case-studies. Rakan, who is currently the general manager — Technology and Business Development for Global Media Insight (GMI), brought over 10 years in professional experience as a digital marketing professional into the MBA classroom. GMI is one of the Middle East and North Africa (Mena) region’s largest independent digital marketing agencies that services clients including: Nestle, Sadia, Phillips, Samsung and Autodesk among others.
“If you want to begin to understand how digital marketing has changed the way we do business, simply ask yourselves how the Internet has changed the way you live first’ suggested Rakan to a capacity-packed lecture theatre. Today’s consumers are ‘more wired, more accessible, more dependent, more exposed, more demanding and more impatient,” Rakan said, noting that the Mena region’s 85+ million internet users, over 20+ million of whom are on Facebook present a tremendous potential and an equivalent challenge for its marketers.
He encouraged the class of future business leaders to think about the ‘tsunami wave’ of technological innovation that is sweeping across the business landscape changing, destroying and re-shaping everything in its path.
“A marketer today lives in a world of absolute, undeniable and uncontrollable chaos, running, struggling to just keep up,” said Rakan.
More vertiports will be set up in strategic locations across Abu Dhabi, including major business hubs and tourism destinations
Kerala will decide the fate of 194 candidates as polling on all 20 parliamentary constituencies will be held in the second phase
Pecker is a key witness in the case against the former US president, who is accused of falsifying business records to cover up hush-money payment
The oil and gas conglomerate and Fifa, the world governing body, sign major sponsorship agreement
Toomaj Salehi risks being hanged after the conviction on the Shariah charge of "corruption on Earth" by a Revolutionary Court
Aid groups warn any invasion would add to already-catastrophic conditions for Gaza's 2.4 million people
The American they will face Australia and Serbia on July 15 and July 17 as part of their preparation for the Paris Olympic Games
The leaders emphasise that the deal to release the hostages would bring an immediate and prolonged ceasefire in Gaza