Galadari Brothers unit is JCB's Dealer of the Year

Dubai - GBES has been the only authorised dealer of JCB for more than 30 years.

Galadari Brothers Equipment Solutions (GBES) was recognised as the 'Dealer of the Year for 2018' at the JCB Middle East Dealer Conference 2019, for its outstanding performance and dedication to serving its customers.

Mohamed Yahya Kazi Meeran, director and Group CEO of Galadari Brothers, received the award. "The award is a recognition of the hard work and dedication of Team GBES in ensuring market share gains for JCB despite a challenging industry environment. And again, this could only happen with the unconditional support provided by JCB," he said.

The conference brings together international JCB dealers from around the world to share insights on the industry and detail future projects and investments.

JCB dealers from Oman, Kuwait, Qatar, Bahrain, Saudi Arabia, Pakistan, Lebonan and the UAE were present at the conference. GBES has won several awards over the years, underscoring its decades of industry experience and excellence.

GBES has been the only authorised dealer of JCB for more than 30 years and has strong market intelligence in the construction equipment segment. GBES is a part of Galadari Brothers, one of the largest conglomerates in the UAE.

Speaking about JCB's plans for the future, Marco Bersellini, managing director at JCB Sales for the Europe, Middle East, Africa and Russia region (EMEAR), said JCB has invested heavily in new products that will be available for the global market this year.

"Some of these investments are driven by legislations that will be in place starting this year and in 2020. We are also investing heavily in our core offerings, and this will give our dealers globally more products to offer to their customers in different markets and segments," he said.

"We have also invested heavily in our manufacturing footprint by building a new factory in the UK as well as in India. Right now, we have 18 global factories, of which nine are in the UK. We will not stop investing in our manufacturing capacity to ensure that the right products of the right quality will be available for our dealers and customers," he added.

Bersellini also noted that different markets have different needs, but that there was a global interest from dealers to invest. "Customers today better understand their needs and are looking for the best quality in their machines. I am pleased to see that our dealer, GBES, has kept investing in JCB to ensure that they give their customers the very best of both products and services. But, most importantly, I am happy to see that they are investing in people and ensuring that they have the right type of talent to take the business forward. Developing people is the key to success in any market."

Mazen Abdul Baki, general manager at GBES, also spoke about how the new products that were launched by JCB in 2018 proved to be a good opportunity for the company.

"As we move closer to the date for the Expo 2020 Dubai event, we have seen an increase in demand for smaller machines that are used for landscaping. We will continue to promote the newer models that have been launched by JCB and ensure that our customers are up to date on the latest offerings." - rohma@khaleejtimes.com

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