National Bank of Pakistan's first lucky draw for spend and win campaign

National Bank of Pakistan (NBP) recently held its first round of lucky draw for its 'Spend & Win' campaign sponsored by Golootlo. Speaking at the occasion, Faisal Ahmad, SEVP/group chief, strategy and business analytics group, NBP, stated that the NBP Digital Banking product suite is at par with leading banks and NBP customers have a wide variety of digital channels available including EMV/contactless debit cards, ATM, mobile app and internet banking. He further stated that NBP had launched the 'Spend & Win' campaign for all NBP PayPak and UnionPay International cardholders to encourage the adoption of digital banking. Ahmad also informed that soon more digital products and services are going to be launched by NBP. He further stated that due to the popularity of the campaign, phase two of 'Spend & Win' has also been announced which would continue till mid-May i.e. up to Eid al-Fitr. The lucky draw was also attended by Tauqeer Mazhar, SEVP/group chief retail banking group, and Fouad Farrukh, SEVP/group chief Aitemad Islamic banking group, NBP along with other officials of the bank.

Fahad Mahmood, the CEO, Golootlo, stated that his organisation is excited to be partnering with NBP in this endeavour to drive transactions on the bank's UnionPay and PayPak Debit Cards. He detailed that Golootlo is Pakistan's first and largest discount platform with offers at over 18,000 merchants across Pakistan. He said that the exciting Golootlo-funded prizes for the lucky draw are bound to spur a spike in transactions on NBP's debit card portfolio. He further stated that Golootlo has also partnered with other leading banks of the country including the National Bank, Pakistan's largest public-sector commercial bank, bringing the best-in-class discounts and rewards to NBP cardholders. 

Imran Zafar Malik, divisional head, digital banking and product development, stated NBP is thrilled to offer prizes like motorcycles, smartphones and gold coins through this first lucky draw to NBP cardholders as this along with merchant discounts and convenience of not carrying cash will motivate its customers to spend more using their cards.

NBP debit cards were the most used cards on the 1Link network in 2020. National Bank of Pakistan has a number of digital services in its product boutiques such as PayPak EMV/contactless debit cards UnionPay International EMV/contactless debit cards, prepaid cards, mobile banking, and internet banking. NBP has almost doubled the bank's ATM network from 700 ATMs to more than 1,300 ATMs. Apart from mobile banking, NBP has launched Union Pay's first virtual card in Pakistan for its mobile app users, now customers can issue/add virtual cards in their mobile app and perform QRC and NFC payments at merchants. Other features like biometric/touch ID login, Pay2CNIC transaction and P2G payments have been recently added to the suite.