Family staycations see surge in popularity
The UAE domestic market accounted for the highest number of overall visitors to Ras Al Khaimah in 2018.
Family friendly staycations have seen a surge in popularity in recent weeks, as residents across the UAE continue to hunt for value deals that combine F&B options, entertainment, and relaxation, hospitality professionals said.
Experts also reported a steady stream of hotel bookings in the run up to the Eid Al Adha break.
Speaking to Khaleej Times, Luke James, general manager at Zabeel House by Jumeirah, The Greens, noted that people are on the hunt for more good value options globally, particularly over the hot summer months. "Staycations in the UAE continue to grow in popularity as residents look at options where they can save on airfares and recharge with a holiday a little closer to home while spending time with their families. We find that people opting for Eid staycations are generally looking for some time to unwind and relax, without leaving the comfort of the hotel. For the upcoming Eid break, we have already received heightened interest, particularly following the announcement of our UAE resident specific offer."
He added: "Offering great deals is part of our community nature and something we will endeavor to continue so we can remain appealing to all demographics and budgets whether they are looking at staycations, fitness and spa deals or unique F&B concepts and promotions. Our stunning and spacious apartment rooms allow families to chill out before heading to our newly renovated pool which is on the same level as the Native Kids area, where our younger guests can keep cool and entertained throughout the entire day. Adults can also enjoy treatments at our all-organic spa as well as daily fitness classes including yoga and circuits.
Raki Phillips, CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA), also spoke about the summer rush at hotels across Ras Al Khaimah.
"We've witnessed the highest occupancy rates during the summer, with some of our hotels having recorded sold out dates, establishing summer as one of the peak seasons in the year; and we expect to continue seeing a rise in the occupancy rates during the long Eid Al Adha weekend as a result of our destination's increased popularity in the summer and our continuous promotional campaigns. Ras Al Khaimah is a constant favourite amongst the UAE residents, be it for daytrips, staycations or extended short breaks. That is mainly due to its proximity to Dubai International Airport and other emirates. The UAE domestic market accounted for the highest number of overall visitors to Ras Al Khaimah in 2018 at 38 per cent. This says a lot about Ras Al Khaimah's distinguished popularity within the domestic market alone," he said.
Phillips also spoke about the 'Kids go Free' summer campaign that is designed for UAE and GCC residents visiting Ras Al Khaimah until September 30 this year. As part of the summer campaign, all major hotels and resorts in Ras Al Khaimah are offering complimentary stay and meals for upto two children aged 12-years and below. "We believe in the importance of catering to the changing needs of our visitors from season to season, be it the summer or winter school break, or public holidays. The summer season is a key period for Ras Al Khaimah, where we strongly focus on creating a family-friendly holiday of sun, sand, fun, and discovery."