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Event is a hit, says Emax

DUBAI — Electronics retailer Emax sees a much better consumer sentiment at this year’s edition of GITEX with buoyant and encouraging signs across the IT sector, its top official said.

“All of us in this [electronics retail] industry see that GITEX will be good for the sector,” Emax CEO Neelesh Bhatnagar told Khaleej Times in an interview at the Oasis Centre, where the retailer currently has a special offer area in parallel with GITEX Shopper.

He cited the huge footfall on the first day of Gitex shopper at Airport Expo Dubai, a clear indicator that this year’s edition — as in the past ones — will be a hit.

The region’s largest electronics retailer and Landmark Group member is bringing “meaningful” promotions to consumers, which Bhatnagar believes will bring direct benefits to the customer. “We want to sell technology by explaining to the customer what he/she needs and... not to get them confused by the offer.”

Bhatnagar also bared Emax’s plans regarding expansion for the rest of the year and early 2011.

He said that the company is eyeing to open a store each in the next four months, starting with one in Riyadh, which will be the sixth Emax outlet in Saudi Arabia.

Emax will also soon open branches at the Delma Mall in Abu Dhabi and another in Sohar.

Bhatnagar added that the people at Emax are “highly charged-up,” and that he expects some “very good business.”

alvin@khaleejtimes.com