Brother Gulf achieves 25pc revenue growth

DUBAI — Brother Gulf has announced that its revenues in 2006 grew by 25 per cent compared to the previous year, exceeding the company's targets and advancing the multi-billion financial and technological goals dubbed Global Vision 21 of Brother Group.



By A Staff Reporter

Published: Fri 4 May 2007, 10:05 AM

Last updated: Sat 4 Apr 2015, 10:56 PM

The high revenue growth was driven mainly by robust sales of its sewing machines and new generation Multifunction Centres (MFCs) in the GCC, Turkey, Iran, Levant, Egypt and South Africa.

Sales of its laser MFCs soared by 69 per cent and colour inkjet MFCs grew by 40 per cent, as corporate clients, SOHOs and homes were major consumers for Brother's MFCs. The MFCs incorporate Brother's patented Innobella ink and paper, which prevent fading of printouts and clogging of the print head, ensuring long-lasting sharp prints and ease and convenience for the consumer.

"Our emphasis on technological innovation and our ability to identify emerging markets and provide ideal solutions across segments have translated into strong revenue growth and sustained market share. The introduction of cutting-edge products has been a huge factor in our strong market performance with the MFCs proving to be the biggest revenue driver for the year," said Shinji Tada, Managing Director, Brother Gulf, who took over from Yoshihisa Tsuji in March 2007.

Further boosting the company's revenues was the 59 per cent growth of its industrial sewing machines division, propped by rising demand from the booming business sector. Brother saw a 27 per cent growth in its home sewing machine business.

"The Middle East is a prime market for our company's diverse solutions, as the bullish economy has raised the spending power of households and spurred new business activities. We are set to leverage our success in the region, which has presented greater opportunities for our company in different parts of the Middle East, and as a step towards this goal we have boosted critical manpower across divisions in high-performing markets including Turkey and Dubai," added Tada.

The company recently joined other IT peripherals majors in Imaging Consumables Coalition of Europe (ICCE), an anti-counterfeit organisation, which aims to combat imitation imaging solutions flooding the GCC market. Local authorities from the police, free zones, ports and customs participated in the first counterfeit awareness workshop to better equip authorities in their fight against counterfeit, which is estimated to have 50 per cent share in the imaging solutions industry in the UAE.

Brother Gulf is a subsidiary of Brother Group, Japan, a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's Middle East headquarters, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai.


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