Aster CSR campaign #iPLEDGE rolled out

Aster CSR campaign #iPLEDGE rolled out
Dr Azad Moopen and Sachin Tendulkar at the #iPledge event, a part of the Aster Saferoads CSR programme.

#iPledge is being rolled out in the GCC and India following its joint announcement by Dr Azad Moopen, founding chairman and managing director of Aster DM Healthcare and Tendulkar in New Delhi.



By Dubai

Published: Fri 19 Feb 2016, 11:00 PM

Last updated: Sat 20 Feb 2016, 12:50 PM

Aster DM Healthcare has launched #iPledge, as part of its Aster Saferoads CSR programme, a campaign to help raise awareness on road safety headlined by the legendary cricketer Sachin Tendulkar.
#iPledge is being rolled out in the GCC and India following its joint announcement by Dr Azad Moopen, founding chairman and managing director of Aster DM Healthcare and Tendulkar in New Delhi.
Part of the company's wider CSR programme Aster Saferoads, #iPledge calls for action amongst citizens and expatriate communities in the GCC and India to be more mindful of their presence on the roads and not to be distracted or risk their lives by making simple errors.
Road safety is a major concern as the mortality and disability it brings impacts not just the victims' loved ones but the countries itself.It has been reported that traffic accidents are projected to be the fifth leading cause of death and the third leading cause of disability worldwide by 2030.


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