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Abu Dhabi records 27% increase in hotel guests
ABU DHABI — A stellar performance by Abu Dhabi’s hotels and hotel apartments last month has taken the destination, recently dubbed “arguably the world’s most exciting new tourism hotspot” by Britain’s influential Travel Weekly UK magazine, within a whisker of its 1.65 million hotel guests target for this year.
November results released by the Abu Dhabi Tourism Authority (ADTA) showed a 27 per cent increase in hotel guests compared to the same month last year with some 169,001 staying in the emirate. Guest nights surged by 42 per cent to 544,753 compared to that in 2009.
Occupancy levels rose from 18 per cent to 77 per cent, the average length of stay increased from 2.88 nights to 3.2, while monthly revenue climbed by 24 per cent to Dh509 million ($139.4 million) —ww the first such growth recorded over the past 11 months.
November’s results took Abu Dhabi’s hotel guest performance for the first 11 months of 2011 to 1,646,799 coupled with the 17 per cent increase in guest nights to 4.6 million.
“There is no doubt that the staging of the Formula One Etihad Airways Abu Dhabi Grand Prix, and it being the finale to the season, had a strong positive influence on November’s hotel statistics,” said Lawrence Franklin, Strategy and Policy director at ADTA.
“The impact of the Grand Prix, the recently opened Ferrari World Abu Dhabi and the Yas Island Show Weekends, mean it is now certain that we will surpass our annual target,” he added.
Domestic tourism for November grew by 19 per cent with the North America proving to be a strong market with a 48 per cent growth in hotel guests. Europe recorded a double-digit growth at 29 per cent for the first time this year with a particularly significant rise in travellers from the UK at 62 per cent, Germany at 24 per cent, and France at eight per cent - all strong F1 markets.
“As we head into 2011, we are well placed to build on this maturing performance and to solidify gains with even more destination product, promotion and a regular major events portfolio,” Franklin concluded.
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