Mashreq moves media account to PHD

Following a recently concluded four-way review, Mashreq has moved its media account to PHD, a part of Omnicom Media Group.

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Published: Mon 23 Dec 2013, 11:02 AM

Last updated: Fri 3 Apr 2015, 5:34 AM

The review was designed to identify the best strategic partner to support the bank with the best international practice in media communications.

Of particular importance, Mashreq wanted to see a more direct link between media investments and business performance. Hence, it looked for an agency able to provide data analysis and management as well as strategic planning.


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