Royal Enfield opens first exclusive Dubai store

The company also showcased its new range of motorcycle apparel and accessories (gear) inspired by dispatch riders of the World Wars.

Dubai - Royal Enfield, the oldest motorcycling company in continuous production, opened its first exclusive store in Dubai on Wednesday.

The company also showcased its new range of motorcycle apparel and accessories (gear) inspired by dispatch riders of the World Wars.

From the first exclusive store in Dubai, Royal Enfield will be retailing the Continental GT 535cc café racer; it’s offering the cruiser segment – the Rumbler that is built to the needs of the long distance rider available in 500cc and 350cc; the retro street model Classic with its post-war, classic styling it has a timeless appeal has also been introduced in 500cc and 350cc variants and the oldest motorcycle in continuous production Bullet – available in 500cc and 350cc variants.

Rudratej Singh

Rudratej Singh, president Royal Enfield, said: “Our new collection celebrates Royal Enfield’s history and in particular our association with the armed forces. It revives the intrepid spirit of the battlefield and exemplifies Enfield hallmarks: craftsmanship,

durability and detail. The collection includes a full range of urban protection gear such as moto-pants that have articulation on the knee, textile jackets equipped with armoured pockets and shoes with ankle guards and toe-shifters.This is a heritage collection is now being retailed from our first exclusive store in Dubai and the collection will keep evolving over time.We believe that with our offering of purpose built, meticulously detailed and well-crafted motorcycle gear, our riders will have a more enjoyable motorcycling experience.”

Located at Al Qouz Industrial Area 4, Dubai, the 1924 sqft full service store is designed as per Royal Enfield’s brand new retail format that showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

Arun Gopal, head-International Business, Royal Enfield said: “Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all purpose motorcycles that are accessible and fun to ride. Our motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience We see a huge opportunity for creating a mid-sized segment in UAE which remains largely underserved.

Towards this, we are also partnering with RK Globals’ subsidiary - Avanti Automobile Trading LLC that has been incorporated to handle the Royal Enfield business in UAE.”

RK Globals established in 2004, are the importers, distributors & retailers of automobiles and automobile components with over a decade of experience in creating markets for leading motorcycle manufacturers. They are also distributors for several global automobile brands in the three and four-wheeler segments and buses.

Speaking on the partnership with Royal Enfield, Gautam Jain, managing director, RK Globals said: “We understand the motorcycle market here in UAE and see an opportunity for creating a mid-sized segment in UAE.

We are very glad to partner with the world’s oldest motorcycle brand and will be working closely with Royal Enfield to create a differentiated motorcycling experience in the region.”

-sandhya@khaleejtimes.com

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