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Sweet Surprises plan for DSS discussed
DUBAI - The Dubai Department of Tourism and Commerce Marketing recently held a meeting with the participating hotels for the Sweet Surprises themed week of the Dubai Summer Surprises (DSS-2004) to be held from July 1-7 to chalk out broad guidelines for the hugely popular annual public event.
The meeting was headed by the DTCM Manager Events and Chairman of Sweet Surprises, Marwan bin Beyat, and was attended by representatives of the participating hotels.
Mr Bin Beyat said, "The meeting discussed new ideas and a wide range of activities during the Sweet Surprises to be held in cooperation with the participating hotels. We also looked into making new records for some of the activities."
He also said this year's Sweet Surprises will have new and renewed programmes from the previous year in order to attract more visitors. In addition, the event will also retain some of its most-popular programmes and activities of the previous years.
Sweet Surprises is one of the themed weeks of DSS which is being held for the seventh consecutive year from June 17 to August 27. The 10-week, multi-venue summer recreational extravaganza is held under the theme 'Big Fun for Little Ones'.
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