A total of 17 candidates secured the All India Rank (AIR) 1 as per the final results while earlier the number was 67
This is a significant development for the UAE, and will be the first of its kind in the region. The UAE TAM project will involve the placement and use of a device known as a PeopleMeter in a selected number of residences across the UAE in order to collect statistics and information regarding audience viewing preferences.The objective of this project is to develop a deep and detailed understanding of TV viewership in the UAE to ensure that the commissioning and development of television programming and advertising are strategic in their design and execution. In addition, the project aims to generate ratings that will be used as a currency of trade for the media industry.
The National Media Council will issue the necessary and appropriate regulations to establish the UAE TAM project, issuing any necessary licences for the ratings company (which will be known as the Emirates Media Measurement Company) to implement the UAE TAM project and generally regulating and supervising the company. Announcing the agreement, the National Media Council stated: “This project represents a milestone for the media industry in the UAE. Audience information will represent a crucial key indicator to the broadcasters as well as the advertising community. Advertising revenues are driven by audience estimates and major investment decisions in programmes.
This will provide a base of information for decision-making on advertising campaigns. Providing audience measurement geared to meeting the highest quality standards will enable the UAE TV industry to make its best business decisions.” - --—
A total of 17 candidates secured the All India Rank (AIR) 1 as per the final results while earlier the number was 67
Authority said the exercise will involve movement of military vehicles and urged residents to stay away from designated areas
'I am proud of you. This is going to be historic,' the former first lady told Harris in a live video call
The application will be operational from Thursday, August 1
Prices for affordable apartments in popular areas have witnessed a rise of up to eight per cent compared to the second half of 2023
Residents have been warned not to approach the area
The number of arrests in days of violence in the country passed the 2,500 mark in an AFP tally
This new store in Fujairah is the second of its kind in the UAE, following the successful launch of the small store concept in Al Wahda Mall in 2020