Is Ramadan becoming more consumerist?

Ramadan has become consumerist in the modern society; it makes us forget the true meaning of the Holy Month, i.e. giving.

"It has become consumerist. It's common knowledge that, nowadays, advertising rates rocket during the Holy Month of Ramadan, with most of the companies spending as much as 50-60% of their annual budget during this period alone. It's not a good thing, because this month is about prayer and being generous."
Bismillah Khan/19/Student/Heriot Watt University

"From my point of view, Ramadan is a month of blessing, so I partially agree to it becoming consumerist, because with its promotions and sales it has become more of a marketing strategy. But I only partially agree, because these low prices are helpful for those who normally have a tight budget."
Kaunen Rajsi/18/Student

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