GITEX offers bigger bytes

The 30th edition of Gulf Information Technology Exhibition (GITEX), one of the world’s top three information and communication technology (ICT) events, is set to open its doors today with brand new segments and around 17 per cent growth in exhibitors.

By Abdul Basit

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Published: Sun 17 Oct 2010, 12:31 AM

Last updated: Mon 6 Apr 2015, 4:28 PM

The 30th anniversary GITEX will host 3,500 companies (against 3,000 last year), including 675 new exhibitors from over 65 countries. In all, more than 133,000 visitors from some 135 countries are expected to converge in Dubai for the exhibition, which concludes on October 21.

The UAE government has increased its presence three-fold at the show compared to last year, reinforcing the investments that are being made to boost the UAE’s e-infrastructure and transform the country’s digital community.

GITEX Shopper & Consumer Electronics Expo, which opened on Saturday, is the largest gathering of the region’s leading ICT retailers and suppliers. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

With a host of customer promotions, instant rewards on purchases, entertainment, gaming competitions, exciting, interactive visitor features and eight days of shopping, GITEX Shopper is the most fun-filled retail platform for technology in the region. Helal Saeed Almarri, CEO, Dubai World Trade Centre, organiser of the event, said: “GITEX is the definitive ICT event for the whole of Middle East and Africa, inspiring innovation and entrepreneurship.”

The 30th edition, 93 times larger in space than the first show in 1981, is introducing several new features that will significantly add value to the ICT industry, including the GITEX Global Leaders

Summit, which features keynote addresses today by Rajeev Asija, Executive Vice-President, Enterprise Solution & Services Business, HCL Infosystems; Ali Faramawy, Vice-President, Microsoft International and President, Microsoft Middle East & Africa, Microsoft Corporation; Bhaskar Gorti, Senior Vice-President and General Manager, Communications, Global Business Unit, Oracle; and Randi Zuckerberg, Director of Market Development, Facebook.

Almarri said over the past three decades, the event has helped shape the ICT landscape of the region, partnering with both the public and private sectors in promoting a culture of technology that touches all aspects of modern life and business.

Steve Guggenheimer, Vice-President, Original Equipment Manufacturer Division, Microsoft Corporation, returns to GITEX for the second year with a keynote speech on Monday.

Sitting alongside the Summit, the first ever GITEX Cloud Confex is also part of the event. GITEX Cloud Confex features an exhibition and a series of in-depth sessions dedicated to Cloud Computing, often referred to the ‘essential ICT cost-cutter’.

The GITEX Mobile Apps & Content World is also being introduced in response to overwhelming market demand; global mobile applications sales and downloads are forecast to reach $15.65 billion by 2013 and the Middle East and Africa is set to be the fastest growing market.

These new elements alongside GITEX Business Solutions, Consumer Electronics and the Global Conferences make up the event.

GITEX is one of the driving forces behind technological advancements and innovation in the public sector. At the event, government departments and authorities will showcase their latest e-services and will also be able to experience the latest technology trends with a view to improving value-added services to UAE residents.

The five-day event embodies the continuing momentum of growth in the Middle East ICT sector and draws global attention and mounting investment to the region.

abdulbasit@khaleejtimes.com



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