DSS roadshows start tomorrow

DUBAI — The first leg of the Dubai Summer Surprises (DSS) roadshow will kick off on May 21 in Southeast Asia and move on to GCC countries showcasing attractions of the 10th edition of the highly-successful annual event.

By A Staff Reporter

Published: Sun 20 May 2007, 8:33 AM

Last updated: Sun 5 Apr 2015, 4:26 AM

This is the first time that Southeast Asia is being targeted for the launch of the roadshow. The promotion will continue until June 6.

The initiative is part of the ambitious marketing strategy announced by the DSS Office to promote DSS on a global level.

The roadshow will highlight the upcoming attractions and festivities that will be part of the Dubai Summer Surprises which will run from June 21 until August 31.

The excellent travel and tourism infrastructure and facilities available in Dubai will also be promoted during the visits.

The Southeast Asia roadshow will be launched in Singapore on May 21, followed by Kuala Lumpur, Malaysia on May 23, Bangkok, Thailand on May 25, and Hong Kong on May 28.

Simultaneously, the GCC roadshow will commence in Kuwait on May 26 and move on to Doha, Qatar on May 28, followed by Manama, Bahrain on May 30.

The last leg of the roadshow will focus entirely on Saudi Arabia, taking off in Al Khobar on June 2, followed by Riyadh on June 4 and culminating in Jeddah on June 6.

Commenting on the GCC roadshows, Laila Suhail, executive project director of DSS, said, "The GCC roadshows have proved to be a very successful marketing tool in the previous editions. The increasing numbers of GCC visitors is a clear indication that the DSS has become a summer attraction for many tourists in the region, making Dubai a leading summer destination."

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